Linking a service innovation-based framework to business model design

Chew, EK

Linking a service innovation-based framework to business model design

Chew, EK

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Publication Type:: Conference Proceeding
Citation:: Proceedings - 16th IEEE Conference on Business Informatics, CBI 2014, 2014, 1 pp. 191 - 198
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Chew, EK https://orcid.org/0000-0002-5850-2455	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	Proceedings - 16th IEEE Conference on Business Informatics, CBI 2014, 2014, 1 pp. 191 - 198	en_US
dc.identifier.isbn	9781479957781	en_US
dc.identifier.uri	http://hdl.handle.net/10453/32513
dc.description.abstract	© 2014 IEEE. Technological innovations are said to be intricately linked to business models in order to create value for both the end-users and the innovators, as exemplified by Amazon and Google. Yet, specifically how and by what mechanisms or approaches can new technologies be represented and systematically designed as customer-centric business models to create value is still an under-researched area. This paper proposes a new service innovation-based conceptual framework for designing new business models to create and capture the potential value of new technologies. By unpacking the theoretical constructs of various well-known business models from the extant literature and reframing them in the context of the 'value co-creation' principle defined by service dominant logic, this paper shows that 'service concept design' provides a conceptually sound yet practical method for incorporating the 'outside-in' end-user view of a new technology into a new business model design. From this mapping a service innovation-based conceptual framework is proposed as a foundation of a new business model design method. Amazon's famous technology-based retail business model is used to exemplify the practical applicability of the proposed new service innovation-based business model design method prescribed by the framework. In the process, the paper also sheds light on how service innovation may relate to business model innovation - a relationship which, to date, is not well understood.	en_US
dc.relation.ispartof	Proceedings - 16th IEEE Conference on Business Informatics, CBI 2014	en_US
dc.relation.isbasedon	10.1109/CBI.2014.23	en_US
dc.title	Linking a service innovation-based framework to business model design	en_US
dc.type	Conference Proceeding
utslib.citation.volume	1	en_US
utslib.for	080609 Information Systems Management	en_US
dc.location.activity	Geneva, Switzerland
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group	/University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
pubs.organisational-group	/University of Technology Sydney/Strength - HCTD - Human Centred Technology Design
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	1	en_US

Abstract:

© 2014 IEEE. Technological innovations are said to be intricately linked to business models in order to create value for both the end-users and the innovators, as exemplified by Amazon and Google. Yet, specifically how and by what mechanisms or approaches can new technologies be represented and systematically designed as customer-centric business models to create value is still an under-researched area. This paper proposes a new service innovation-based conceptual framework for designing new business models to create and capture the potential value of new technologies. By unpacking the theoretical constructs of various well-known business models from the extant literature and reframing them in the context of the 'value co-creation' principle defined by service dominant logic, this paper shows that 'service concept design' provides a conceptually sound yet practical method for incorporating the 'outside-in' end-user view of a new technology into a new business model design. From this mapping a service innovation-based conceptual framework is proposed as a foundation of a new business model design method. Amazon's famous technology-based retail business model is used to exemplify the practical applicability of the proposed new service innovation-based business model design method prescribed by the framework. In the process, the paper also sheds light on how service innovation may relate to business model innovation - a relationship which, to date, is not well understood.

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http://hdl.handle.net/10453/32513