Media, Celebrity and Philanthropy in China: Doing Good or Doing Nothing?

Jeffreys, E; Hassid, J

Media, Celebrity and Philanthropy in China: Doing Good or Doing Nothing?

Jeffreys, E

Hassid, J

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Publisher:: The University of Nottingham
Publication Type:: Internet Publication
Citation:: 2015
Issue Date:: 2015-04-01

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Field	Value	Language
dc.contributor.author	Jeffreys, E https://orcid.org/0000-0001-8269-7080	en_US
dc.contributor.author	Hassid, J	en_US
dc.date.issued	2015-04-01	en_US
dc.identifier.citation	2015	en_US
dc.identifier.uri	http://hdl.handle.net/10453/34939
dc.description.abstract	Based on a statistical analysis of 91 celebrity-endorsed charities in the People’s Republic of China, this paper challenges the popular assumption that celebrity involvement with not-for-profit organizations attracts extensive media coverage. Although China is the largest media market in the world, previous studies of celebrity philanthropy have been conducted almost exclusively in a Western context. Such studies argue passionately for and against the role that celebrities can play in attracting attention to humanitarian causes, focusing on the activities of Western celebrities, corporations and consumers as essential or problematic promoters and providers of aid to people in developing countries. We show that – in China, at least – most of this debate is overblown. Rather than arguing in favour of or against 20 celebrity philanthropy, we provide statistical results suggesting that celebrity endorsement has very little impact on press coverage of charities.	en_US
dc.publisher	The University of Nottingham	en_US
dc.title	Media, Celebrity and Philanthropy in China: Doing Good or Doing Nothing?	en_US
dc.type	Internet Publication
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status	open_access
pubs.publication-status	Published	en_US

Abstract:

Based on a statistical analysis of 91 celebrity-endorsed charities in the People’s Republic of China, this paper challenges the popular assumption that celebrity involvement with not-for-profit organizations attracts extensive media coverage. Although China is the largest media market in the world, previous studies of celebrity philanthropy have been conducted almost exclusively in a Western context. Such studies argue passionately for and against the role that celebrities can play in attracting attention to humanitarian causes, focusing on the activities of Western celebrities, corporations and consumers as essential or problematic promoters and providers of aid to people in developing countries. We show that – in China, at least – most of this debate is overblown. Rather than arguing in favour of or against 20 celebrity philanthropy, we provide statistical results suggesting that celebrity endorsement has very little impact on press coverage of charities.

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http://hdl.handle.net/10453/34939