Towards a semiotics of typography

Van Leeuwen, T

Towards a semiotics of typography

Van Leeuwen, T

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Publication Type:: Journal Article
Citation:: Information Design Journal, 2006, 14 (2), pp. 139 - 155
Issue Date:: 2006-01-01

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Field	Value	Language
dc.contributor.author	Van Leeuwen, T https://orcid.org/0000-0003-2163-8700	en_US
dc.date.issued	2006-01-01	en_US
dc.identifier.citation	Information Design Journal, 2006, 14 (2), pp. 139 - 155	en_US
dc.identifier.issn	0142-5471	en_US
dc.identifier.uri	http://hdl.handle.net/10453/4837
dc.description.abstract	This article outlines a social semiotic approach to analysing the ideational, interpersonal and textual meaning potentials of letter forms, drawing on Jakobson's distinctive feature analysis and Lakoff and Johnson's theory of experiential metaphor. Distinctive features are recognized and applied to the analysis of examples: weight, expansion, slope, curvature, connectivity, orientation and regularity. © 2006 John Benjamins Publishing Company.	en_US
dc.relation.ispartof	Information Design Journal	en_US
dc.relation.isbasedon	10.1075/idj.14.2.06lee	en_US
dc.title	Towards a semiotics of typography	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	14	en_US
utslib.for	1203 Design Practice and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/School of Education
pubs.organisational-group	/University of Technology Sydney/Strength - STEM Education Futures
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	14	en_US

Abstract:

This article outlines a social semiotic approach to analysing the ideational, interpersonal and textual meaning potentials of letter forms, drawing on Jakobson's distinctive feature analysis and Lakoff and Johnson's theory of experiential metaphor. Distinctive features are recognized and applied to the analysis of examples: weight, expansion, slope, curvature, connectivity, orientation and regularity. © 2006 John Benjamins Publishing Company.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/4837