Measuring internal market orientation

Lings, IN; Greenley, GE

Measuring internal market orientation

Lings, IN Greenley, GE

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Publisher:: Sage Publications Inc
Publication Type:: Journal Article
Citation:: Journal of Service Research, 2005, 7 (3), pp. 290 - 305
Issue Date:: 2005-01

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Field	Value	Language
dc.contributor.author	Lings, IN	en_US
dc.contributor.author	Greenley, GE	en_US
dc.date.issued	2005-01	en_US
dc.identifier.citation	Journal of Service Research, 2005, 7 (3), pp. 290 - 305	en_US
dc.identifier.issn	1094-6705	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5202
dc.description.abstract	Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear understanding of the construct,	en_US
dc.publisher	Sage Publications Inc	en_US
dc.relation.ispartof	Journal of Service Research	en_US
dc.relation.isbasedon	10.1177/1094670504271154	en_US
dc.subject.classification	Marketing	en_US
dc.title	Measuring internal market orientation	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	7	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Coffs Harbour, NSW
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	3	en_US
pubs.volume	7	en_US

Abstract:

Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear understanding of the construct,

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/5202