The impact of brand credibility on consumer price sensitivity

Erdem, T Swait, JRJD Louviere, JJ

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Publisher:: Elsevier Science
Publication Type:: Journal Article
Citation:: International Journal of Research in Marketing, 2002, 19 (1), pp. 1 - 19
Issue Date:: 2002-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Erdem, T	en_US
dc.contributor.author	Swait, JRJD	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.date.issued	2002-01	en_US
dc.identifier.citation	International Journal of Research in Marketing, 2002, 19 (1), pp. 1 - 19	en_US
dc.identifier.issn	0167-8116	en_US
dc.identifier.uri	http://hdl.handle.net/10453/5313
dc.publisher	Elsevier Science	en_US
dc.relation.ispartof	International Journal of Research in Marketing	en_US
dc.relation.isbasedon	10.1016/S0167-8116(01)00048-9	en_US
dc.subject.classification	Marketing	en_US
dc.title	The impact of brand credibility on consumer price sensitivity	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	19	en_US
utslib.for	150505 Marketing Research Methodology	en_US
utslib.for	140302 Econometric and Statistical Methods	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.volume	19	en_US

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