Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China

Fam, KS Waller, DS

Yang, Z

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Publisher:: University of Bath
Publication Type:: Conference Proceeding
Citation:: 5th International Conference on Research in Advertising (ICORIA), 2007, pp. 1 - 5
Issue Date:: 2007-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Fam, KS	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Yang, Z	en_US
dc.contributor.editor	Heath, R	en_US
dc.contributor.editor	Neijens, P	en_US
dc.contributor.editor	Smit, E	en_US
dc.date	2006-06-30	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	5th International Conference on Research in Advertising (ICORIA), 2007, pp. 1 - 5	en_US
dc.identifier.isbn	9781841162041	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7520
dc.publisher	University of Bath	en_US
dc.relation.ispartof	5th International Conference on Research in Advertising (ICORIA)	en_US
dc.relation.ispartof	International Conference on Research in Advertising	en_US
dc.title	Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China	en_US
dc.type	Conference Proceeding
utslib.location	Bath, UK	en_US
utslib.location.activity	Bath, UK	en_US
utslib.for	150502 Marketing Communications	en_US
dc.location.activity	Bath, UK	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Bath, UK	en_US
pubs.start-date	2006-06-30	en_US

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