Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands

Garlin, FV; Mcguiggan, RL; Miller, K; Wang, PZ

Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands

Garlin, FV Mcguiggan, RL Miller, K Wang, PZ

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Publisher:: Aix Graduate School of Management, University Paul Cezanne
Publication Type:: Conference Proceeding
Citation:: The La Londe Conference: 34th International Research Conference in Marketing: Marketing Communications and Consumer Behavior 2007 Proceedings, 2007, pp. 7 - 19
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Garlin, FV	en_US
dc.contributor.author	Mcguiggan, RL	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.author	Wang, PZ	en_US
dc.contributor.editor	Askegaard, S	en_US
dc.contributor.editor	Merunka, D	en_US
dc.contributor.editor	Sirgy, JM	en_US
dc.date	2008-06-05	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	The La Londe Conference: 34th International Research Conference in Marketing: Marketing Communications and Consumer Behavior 2007 Proceedings, 2007, pp. 7 - 19	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7524
dc.description.abstract	The nature of tasks undertaken by consumers in the course of decision-making and consumption are an important consideration for researchers and practitioners alike, but on the whole neglected in the literature. In an effort to reinstate its significance, this paper provides a dedicated general analysis of consumer tasks under the tenet of goal-directed consumer behavior. A critique of alternative means by which to classify consumer tasks precedes the introduction of a new conceptualization with a model of task enactment, and a new means to classify and analyse tasks based on task demands. A study currently being undertaken is used to illustrate the development and operationalization of task demands. Some promising preliminary results pave the way for future research endeavours.	en_US
dc.publisher	Aix Graduate School of Management, University Paul Cezanne	en_US
dc.relation.ispartof	The La Londe Conference: 34th International Research Conference in Marketing: Marketing Communications and Consumer Behavior 2007 Proceedings	en_US
dc.relation.ispartof	International Research Conference in Marketing	en_US
dc.title	Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands	en_US
dc.type	Conference Proceeding
utslib.location	Aix-Marseille III	en_US
utslib.location.activity	La Londe les Maures, France	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	150604 Tourism Marketing	en_US
dc.location.activity	La Londe les Maures, France	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Aix-Marseille III	en_US
pubs.start-date	2008-06-05	en_US

Abstract:

The nature of tasks undertaken by consumers in the course of decision-making and consumption are an important consideration for researchers and practitioners alike, but on the whole neglected in the literature. In an effort to reinstate its significance, this paper provides a dedicated general analysis of consumer tasks under the tenet of goal-directed consumer behavior. A critique of alternative means by which to classify consumer tasks precedes the introduction of a new conceptualization with a model of task enactment, and a new means to classify and analyse tasks based on task demands. A study currently being undertaken is used to illustrate the development and operationalization of task demands. Some promising preliminary results pave the way for future research endeavours.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/7524