The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories

Jonmundsson, JB; Miller, K; Barrett, NJ

The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories

Jonmundsson, JB Miller, K Barrett, NJ

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Publisher:: Reykjavik University
Publication Type:: Conference Proceeding
Citation:: Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 8
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Jonmundsson, JB	en_US
dc.contributor.author	Miller, K	en_US
dc.contributor.author	Barrett, NJ	en_US
dc.contributor.editor	Engilbertsson, H	en_US
dc.date	2007-05-22	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 8	en_US
dc.identifier.isbn	997-99483-5-3	en_US
dc.identifier.uri	http://hdl.handle.net/10453/7549
dc.description.abstract	The purpose of this article is to identify the role of concepts in categorisation with particular reference to brands of car and approaches to segmentation. The relationship between concepts and categories is between category features and exemplars (Hampton et al. 1993). The terms features and exemplars represent the means by which category members are defined, the latter by which they are represented in categories. Brands of car will have features that clearly distinguish them from other brands. Distinctive features define categories. Categories play a key role in defining competitive arenas. The managerial significance of accurate classification is discussed in this paper.	en_US
dc.publisher	Reykjavik University	en_US
dc.relation.ispartof	Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference	en_US
dc.relation.ispartof	Engineering Mathematics and Applications Conference	en_US
dc.title	The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories	en_US
dc.type	Conference Proceeding
utslib.location	Reykjavik Iceland	en_US
utslib.location.activity	Reykjavik, Iceland	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Reykjavik, Iceland	en_US
dc.location.activity	Melbourne, Australia
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Reykjavik Iceland	en_US
pubs.start-date	2007-05-22	en_US

Abstract:

The purpose of this article is to identify the role of concepts in categorisation with particular reference to brands of car and approaches to segmentation. The relationship between concepts and categories is between category features and exemplars (Hampton et al. 1993). The terms features and exemplars represent the means by which category members are defined, the latter by which they are represented in categories. Brands of car will have features that clearly distinguish them from other brands. Distinctive features define categories. Categories play a key role in defining competitive arenas. The managerial significance of accurate classification is discussed in this paper.

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http://hdl.handle.net/10453/7549