Tapping foreign markets: Construction of legitimacy through market categorization in the internationalizing craft beer industry

Jasovska, P; Rammal, HG; Rhodes, C; Logue, D

Tapping foreign markets: Construction of legitimacy through market categorization in the internationalizing craft beer industry

Jasovska, P

Rammal, HG Rhodes, C

Logue, D

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Publisher:: ELSEVIER SCIENCE INC
Publication Type:: Journal Article
Citation:: Journal of World Business, 2023, 58, (4)
Issue Date:: 2023-06-01

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Field	Value	Language
dc.contributor.author	Jasovska, P https://orcid.org/0000-0002-4996-1852
dc.contributor.author	Rammal, HG
dc.contributor.author	Rhodes, C https://orcid.org/0000-0002-6571-2872
dc.contributor.author	Logue, D
dc.date.accessioned	2024-03-09T20:00:32Z
dc.date.available	2024-03-09T20:00:32Z
dc.date.issued	2023-06-01
dc.identifier.citation	Journal of World Business, 2023, 58, (4)
dc.identifier.issn	1090-9516
dc.identifier.issn	1878-5573
dc.identifier.uri	http://hdl.handle.net/10453/176403
dc.description.abstract	Literature provides insights into various mechanisms for achieving legitimacy via adaptation. Yet we know little about how internationalizing firms can break away from existing legitimacy conventions and still achieve congruence. We investigate how internationalizing firms selectively reconstruct meanings of market categories as sources of legitimacy. We qualitatively examine internationalizing craft beer industry across four countries (Australia, the Czech Republic, Denmark, and New Zealand) and find that breweries engage in stretching, corroborating, and molding market category meanings. We extend current theorizing on legitimacy by demonstrating how actors orchestrate cultural codes of their market categories to conform to legitimacy prescriptions that matter.
dc.language	English
dc.publisher	ELSEVIER SCIENCE INC
dc.relation.ispartof	Journal of World Business
dc.relation.isbasedon	10.1016/j.jwb.2022.101425
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1503 Business and Management, 1505 Marketing
dc.subject.classification	Business & Management
dc.subject.classification	3505 Human resources and industrial relations
dc.subject.classification	3507 Strategy, management and organisational behaviour
dc.title	Tapping foreign markets: Construction of legitimacy through market categorization in the internationalizing craft beer industry
dc.type	Journal Article
utslib.citation.volume	58
utslib.for	1503 Business and Management
utslib.for	1505 Marketing
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Business
pubs.organisational-group	University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access	*
dc.date.updated	2024-03-09T20:00:31Z
pubs.issue	4
pubs.publication-status	Published
pubs.volume	58
utslib.citation.issue	4

Abstract:

Literature provides insights into various mechanisms for achieving legitimacy via adaptation. Yet we know little about how internationalizing firms can break away from existing legitimacy conventions and still achieve congruence. We investigate how internationalizing firms selectively reconstruct meanings of market categories as sources of legitimacy. We qualitatively examine internationalizing craft beer industry across four countries (Australia, the Czech Republic, Denmark, and New Zealand) and find that breweries engage in stretching, corroborating, and molding market category meanings. We extend current theorizing on legitimacy by demonstrating how actors orchestrate cultural codes of their market categories to conform to legitimacy prescriptions that matter.

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http://hdl.handle.net/10453/176403