INTRAORGANIZATIONAL DYNAMICS IN ORGANIZATIONAL STIGMATIZATION
- Publisher:
- Academy of Management
- Publication Type:
- Conference Proceeding
- Citation:
- 82nd Annual Meeting of the Academy of Management 2022: A Hybrid Experience, AOM 2022, 2022, 2022, (1)
- Issue Date:
- 2022-01-01
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Why do some organizations choose to fight stigma while others accept their stigmatized status and seek to reform themselves in an effort to overcome it? Research on organizational stigma has made large strides in the past two decades, yet intra-organizational processes that condition the lived experience of those who are stigmatized have remained black-boxed. We examine how intra-organizational dynamics affect the process of organizational stigmatization through an empirical case of a public broadcaster that initially experienced episodic stigmatization. We demonstrate how internal contention in the organization favored those who opposed the stigma, leading to an organizational response characterized by defiance and denial. This reinforced audience disapproval of the broadcaster, leading to core stigmatization-the discounting of the organization as a whole based on a core identity. Our study contributes to understanding stigma not as an attribute but as a process, where the nature of stigma is susceptible to change not only due to environmental factors but also as a result of the actions (and inactions) of the stigmatized organization. Additionally, we shed light on the intraorganizational processes that generate organizational responses to stigma.
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